We seek to restore beauty to its rightful place as playful, fun, and inclusive for all women.

We believe looking your best inspires influence, good humor, better living and great stories.

We claim sexy as a life force that knows no age.

We know good hair can change your mood, your day, your confidence—and possibly the course of history (Ask Cleopatra).

We are certified and trained believers, cheerleaders, magicmakers, hope mongers, style creators, fan clubs, and beauty junkies.

We hereby not-so-solemnly swear to create and nurture a gorgeous, welcoming, wondrous place for woman to drop in or come together to feel like the stars they are.

We dedicate ourselves to helping every woman look and feel utterly & unabashedly gorgeous as often & completely as possible.