“‘We’re about more than just drying hair,’ said Wow Bar Owner Jason Deavalon. ‘We’re actually sealing the cuticle of the hair. It’s done in a certain form and fashion, that gets longevity out of the style.’”

KSTP 5 – June 2012

“Owners say they expect women to use the services before events such as an important business meeting or wedding, or simply to pamper themselves as part of a fun night out. ‘We’re not just going to be doing people’s hair, we’re going to be giving them a really wow experience,’ said the Wow Bar’s Deavalon.”

Southwest Journal — May 2012

“Customer Abby Merea got a chance to sit in the chair and enjoy the blow-dry bar experience. ‘I really liked it. It’s something that I could never replicate,’ she said. ‘And I like that it’s kind of like getting a mani-pedi at a salon. You get in and you get out.’”

Pioneer Press — May 2012

“The Wow Bar is coming to the 50th & France shopping district and will boast an all-star team…”

Star Tribune — April 2012

“Jason Deavalon of the eponymous Uptown salon is opening the Wow Bar ( in the 50th and France neighborhood. He worked with José Eber from 1989 to 1993 and styled celebrities, including Elizabeth Taylor. Deavalon offers what many consider the best blowout service in the Twin Cities. He’s training a dozen hairstylists in his techniques.”

Star Tribune — March 2012

“Twin Cities attorney and philanthropist Parrel Caplan has assembled an A-List team that includes one of the Twin Cities’ best known stylists, Jason Deavalon–who has a cult-like following among local notables…”

Mpls/StPaul Magazine Online — February 2012

For press inquiries, contact Alyssa Caplan at (612) 843-4707.